Jack 'n Jill Knots "Club Knots"Making a difference by helping a brand create relevance and brand love by launching a digital space helpful to families during the prolonged pandemic lockdown.
Jack ‘n Jill Knots was a brand that was always about kids’ imagination and creativity. As Filipino children experienced one of the longest lockdowns in the world, Club Knots was launched. It was a channel full of how-to videos and content of fun creative projects for families to do together. It became a favorite channel of kids and their parents to learn and to share projects they were doing to fill their time with creative play as they were stuck at home.